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Lawrence Le
(832) 606-2193 | [email protected] | Little Elm, TX | Professional Portfolio: lawrencele.com
Summary
Experienced Business Development and Marketing Manager with 15+ years of expertise in driving growth through educational events, strategic client engagement, and innovative marketing initiatives. Proven ability to simplify complex concepts for diverse audiences and exceed sales goals.
Experience
Assistant Marketing Director
LenderHomePage.com | Anaheim, CA
July 2024 to Present
- Spearheaded and delivered impactful weekly webinars, including planning, scripting, presenting, and follow-up, providing advanced marketing training that significantly improved client results.
- Achieved rapid success by generating a sale for the company within 24 hours of launching a new ad campaign, featuring self-produced and self-edited videos for the ad, landing page, and webinar, delivering an 80x ROI.
- Helped developed and executed a high-performing email campaign, achieving the highest open and click-through rates in four years.
- Played a key role in driving exceptional quarterly outcomes for the marketing department, surpassing results achieved in previous quarters.
Loan Officer
American Mortgage Bank | McKinney, TX
03/2017 - 10/2017 and 05/2022 - Present
- Successfully planned and executed over 300 weekly live in-person and streamed training seminars and webinars on mortgage education, social media, and digital marketing, building a subscriber list of over 1,200 real estate agents, loan officers, and home buyers. Managed all aspects of event logistics, including marketing, venue selection, catering, speaker coordination, attendee engagement, and follow-up.
- Enhanced the company's reputation in the financial sector by delivering expert home buying presentations at major events, including a keynote for Fortune 100 Company Meta, and facilitated successful transactions for numerous Meta employees through expert consultation and customer service.
- Originated 18 loan units valued at $3.3 million in under 7 months by leveraging social media training and community engagement strategies, significantly exceeding initial targets.
- Founded and grew a 30,000-member social media group for real estate agents, fostering a robust industry community through innovative networking and content approaches.
Business Development Representative
JSJD Media - Plano, TX
01/2024 to 06/2024
- Achieved being the first out of eight 1st year sales representatives to sell two ad placements on the same day within less than 30 days on the sales floor.
- Consistently outperformed more senior teammates when launching new projects and asked to business develop and sell ad placements as a 1st year sales representative.
- Regularly ranked in the top five in the company based on activity volume including number of calls, minutes on calls, outbound emails, and new leads added to the company database.
- Averaged over 50 unique accounts touched daily.
Digital and Social Media Marketing Manager
Robots LLC | Little Elm, TX
02/2018 - 12/2023
- Recognized as an industry expert, invited to speak at 12+ local and national events, including the Greater Fort Worth Association of Realtors® Tech Summit, enhancing both personal and company brand presence.
- Produced, edited, and streamed over 1,000 videos, articles, and lessons across 17 diverse courses, showcasing expertise in content creation and digital and tech education.
- Boosted engagement and conversions by over 100% for 400+ clients through strategic expansion of sales and marketing funnels, automated CRM content, and comprehensive competitor analysis.
- Drove six-figure annual sales of a $25/month product by managing and training a team of 10+ employees and 20 salespersons, demonstrating leadership and sales strategy skills.
Branch Manager
VanDyk Mortgage | Frisco, TX
08/2019 - 04/2022
- Recognized as an industry authority, invited to speak at significant local and national events, including the Real Estate Bar Camp in Dayton, Ohio, enhancing the company's professional standing.
- Skyrocketed company-wide production by 20% within one month by introducing and implementing a new database marketing strategy with a SaaS product -for over 40 loan officers, setting a record for overall production in the company's 35-year history.
- Founded and grew a 100-member social media group for VanDyk Loan Officers, providing educational content on mortgage guidelines, best practices, and marketing/sales.
- Built a $4.5M pipeline in 90 days, achieving Million Dollar Club status multiple times through strategic client engagement and effective pipeline management.
- Strengthened VanDyk's roster by recruiting over a dozen loan officers within 90 days and enhanced the skills of 100+ loan officers through specialized marketing and sales training.
- Earned certification as a Veteran Mortgage Advisor, conducting numerous VA Loan classes to educate and empower home buyers and real estate agents.
Digital Marketing Consultant
Pilgrim Mortgage | San Antonio, TX
01/2019 - 07/2019
- Organized and delivered over 20 presentations to more than 300 real estate agents, significantly enhancing industry relationships and knowledge sharing.
- Developed and managed 100+ social media assets, generating over 1,000 leads at an exceptionally low cost of $0.00 to $5.00 per lead, showcasing expertise in cost-effective digital marketing.
- Facilitated the recruitment of 5 loan officers by leveraging targeted marketing strategies and persuasive recruitment tactics.
- Successfully courted and recruited over 50 potential real estate agent referral partners, strengthening the branch's network and expanding business opportunities.
Digital Marketing Consultant
Nations Lending | Plano, TX
12/2015 - 02/17 and 10/2018 - 01/2019
- Planned and executed a national industry event, attracting over 50 attendees, booking 9 industry leaders as speakers, and securing financing through partnerships with 6 sponsors. Managed all event logistics, including venue selection, speaker coordination, attendee engagement, and follow-up.
- Built and managed over 70 diverse social media ad campaigns, generating hundreds of leads through innovative digital marketing strategies and precise targeting.
- Founded and grew a 275-member social media group for Nations Lending Loan Officers, providing educational content on mortgage guidelines, best practices, and marketing/sales.
- Achieved a milestone of originating 5 units valued at over $1.1M within the first month by applying strategic marketing and client engagement techniques.
- Sold and originated 19 units totaling $3M in the first eight months, demonstrating strong sales acumen and effective client management skills.
Social Media Marketing Director
Loomis Insurance | Richardson, TX
07/2018 - 12/2018
- Developed lead generation systems that produced nearly 1,000 leads at a cost-effective rate of $2.00 to $5.00 per lead, evidencing skill in cost-efficient lead acquisition.
- Appointed as the official social media trainer for over 50 staff members, demonstrating expertise in social media strategies and effective team education.
- Founded and grew a 3,000-member social media group for the recruitment department to generate organic leads for job placements, remaining active for 6 years.
- Spearheaded all social media marketing initiatives, including campaign creation and execution across 20 verticals, budget management, and KPI analysis, resulting in a significant increase in conversion rate optimization (CRO) for online and social media assets through collaboration with various companies and departments.
- Managed and optimized hundreds of marketing assets across multiple companies, showcasing proficiency in multifaceted digital marketing and asset management.
- Elevated average daily engagement and followers on social media platforms by 400% in less than a month, reflecting exceptional capability in audience growth and engagement strategies.
Satellite Branch Manager
Trademark Mortgage | Addison, TX
10/2017 - 10/2018
- Planned and executed a national industry event, attracting over 100 attendees, booking 5 industry leaders as speakers, and securing financing through partnerships with 6 sponsors. Managed all event logistics, including venue selection, speaker coordination, attendee engagement, and follow-up.
- Organized a high-impact live coaching event, engaging nearly 100 real estate agents in person and reaching an online audience of 8,750 viewers, demonstrating exceptional event management and public speaking skills.
- Attained Continuing Education (CE) Certification as an instructor for real estate agents, showcasing commitment to professional development and expertise in B2B training.
- Established a social media coaching group with over 150 loan officers and real estate agents, using advanced coaching techniques and industry expertise to foster professional growth and collaboration.
Sales Consultant
Grubbs Nissan | Bedford, TX
04/2014 - 12/2015
- Received the National Nissan Award of Excellence in 2014, signifying excellence in sales and customer service.
- Won the 20 Club Award five times, further affirming superior sales accomplishments
Branch Manager
Elite by Design | Farmers Branch, TX
08/2008 - 04/2014
- Transformed a failing branch by increasing sales force production by 300% within the first year through strategic leadership and innovative sales techniques.
- Recruited, interviewed, trained, and managed dozes of salespeople on a daily basis.
- Generated over $1M in sales for the branch with a $45-65 product range from the date of hire, indicating high sales proficiency.
- Achieved “#1 Salesperson of the Week” over 30 times from 2009 to 2011, highlighting consistent top-tier performance.
- Set a record with a 20-week streak in the 100 clubs, breaking a 7-year record and demonstrating unparalleled sales consistency.
Skills
- Over 9 years of coaching and simplifying complex ideas for non-technical audiences
- Strong background in event planning, direct marketing, and customer relationship management
- Generated thousands of leads for hundreds of clients
- Strong communication and presentation skills
- Seasoned in in-person, face-to-face, and virtual sales presentations
- Over 6 years in SaaS and technology sales
- Proven track record of exceeding sales quotas
- Expert in digital marketing, social media strategy, and marketing automation
- Certified Veteran Mortgage Advisor
- Adaptable and self-motivated with excellent time management skills
- Consistently meet deadlines in high-pressure environments, including contract closing dates on real estate transactions (up to 4 in one day)
- Proficient in various CRM platforms (Salesforce, LionDesk, BNTouch, Jungo, KVCore, BoomTown) and lead generation systems
- Advanced knowledge in mortgage tech (fintech) and real estate tech (proptech) (Encompass, SimpleNexus)
Education
University of Houston, Clear Lake | Clear Lake, TX
Bachelor of Arts in Business Administration
Graduated Cum Laude 3.8 GPA | Marketing and Management Double Major
indeed made me take a bunch of skills tests while applying for jobs...
Here are the results:
Details and Specifications
Technology I Have Worked With
ChatGPT 4o, Hubspot, EasyWebinar, Asana, Slack, Encompass, LendingQB (MeridianLink), Floify, SimpleNexus, PreApp 1003, MMI, leadPops, ListReports, Listing Booster, kvCore, Real Geeks, BoomTown, Follow Up Boss, Salesforce, Pardot, Jungo, BNTouch, Facebook and Instagram (Meta) Ads Manager, Go High Level, Pipedrive, LionDesk, Prospect Messenger, Photoshop, Acrobat, Canva, Zapier, Office, Excel (Pivot Tables/VLOOKUP), Power Point, Outlook, Teams, Zoom, Keywords Everywhere, TubeBuddy, vidIQ, Headline Studio, ShotCut, InShot, CapCut, Gmail, Meet, Drive, Sheets, Docs, Slides, Forms, Classroom, Teachable, Twilio, and SendGrid
How I would describe myself professionally
Results-driven, strategic thinker, effective leader, skilled communicator, innovative, proactive problem-solver, persuasive, team-oriented, collaborative, adaptable, client-focused, ethical, organized, detail-oriented, disciplined, hard-working, over-achieving, competitive, creative, analytical, data-driven, goal-oriented, sales quota achiever, professional acumen, relationship-builder, reliable, resilient, culturally aware, self-motivated, accountable, resourceful, inquisitive, time-efficient, confident, open-minded, motivational, excellent listener, forward-thinking, financially literate, risk-aware, negotiation-savvy, tech-savvy, values customer service, sense of humor, visionary, and constantly looking for ways to grow and improve through experience and professional development.
Social Media Platforms I Leverage Daily
Linkedin, Zoom Info, Facebook, Facebook Groups, Facebook Pages, Facebook Marketplace, Facebook Stories, Facebook Featured Stories, Threads, TikTok, SnapChat, Instagram Reels, Instagram Stories, Instagram Featured Stories, Facebook Reels, YouTube, YouTube Shorts, Twitch, Pinterest, Facebook Messenger, Instagram Messenger, TikTok Messenger, Linkedin Messenger, WhatsApp, GroupMe, Telegram, Tumblr
Sales and Leadership Skills I Have Experience With
FinTech Sales, Event Promotions, SaaS Sales, Software Sales, Digital Services Sales, Financial Sales, Mortgage Sales, Life Insurance Sales, B2B Sales, Key Account Management, Strategic Account Management, Regional or Territory Account Management, Vertical Market Account Management, Transactional Account Management, Customer Success Management, Channel Partner Management, Cold Calling, Prospecting, Direct Sales, Phone Sales, Appointment Setting, Business Development, Internet Sales, Public Speaking, Presentations, Proposal Writing, Team Leadership, Team Building, Recruiting, Interviewing, Hiring, Firing, Training and Development, Strategic Planning, Operations Management, Big Ticket Retail Sales, Consultative Selling, Contract Negotiation, Price Negotiation, Up-selling Techniques, Territory Sales Management, Channel Expansion, Relationship Building, Client Retention, Public Relations, Brand Awareness and Development
Let's Talk
I actually created this marketing portfolio at the request of an interviewer who is considering my application. Obviously I want the job which is why I threw this together over the weekend.
However, that's not stopping me from accepting other job offers or possible freelance work if you're needing my type of expertise/experience. I would be glad to speak to anybody who wants to work with me. Either way, I am honored you reviewed my marketing portfolio.
Please call, text, email, or fill out this form and I'll follow up as soon as I can.
Thanks again!
(832) 606-2193
Dallas, Texas
Monday - Friday, 8:00 am - 5:00 pm
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If you made it here - congratulations. I had no idea people go this far down when skimming websites (maybe marketing portfolios are different.) Anyway - if you did reach this far please let me know so we can have a laugh about it and maybe I'll buy you your favorite non-alcoholic drink as a reward.
Either way thanks for reviewing my marketing portfolio - don't forget to make me a job offer. =)
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