11 Listings in Less Than 4 Months
“THE NUMBERS DON'T LIE! What Larry teaches works and anybody looking to BRING THEIR REAL ESTATE GAME (OR ANY BUSINESS) to the NEXT LEVEL needs to call and hire Larry NOW.”
Cassie Lynn Messer
Top Producing Realtor 2018-2024. Top 1% DFW
JPAR Real Estate
Company: Cassie Samons Sells Homes
Channels: Facebook Page (Organic)
Value Proposition: Starting from scratch to fully built out Social Media Branding and Content to do Outbound Introduction to SOI
Overview:
Back in 2017, Cassie Lynn Messer and I were connected in a local social media marketing mastermind. She knows I was running my own social media marketing coaching group and asked me to help her build her Facebook Page because she just started her real estate career and has done zero social media marketing. I told her I would help her as long as she allowed me to do a live stream class to teach my other referral partners, clients and coaching students. She agreed.
Problem the client needed solving:
Cassie just got licensed as a real estate agent so she literally started from scratch. No past closings or listings or reviews or referral potential. She knew social media was a possible avenue to get her branding and presence started but does not know anything about building digital marketing assets. I was coaching real estate agents and loan officers on social media marketing as a business so she reached out to me and literally asked me if I could help her get started. On top of her having no experience in doing social media or digital marketing, she had very little marketing budget and needed a low cost way to start her business.
Solution I provided:
I agreed to help her as long as she allows me to use my help as an example for social media coaching content. I also was hoping to build a referral relationship with her since I was also a loan officer. I knew that if I could build her professional social media presence as a new realtor, I could also train her on how to leverage it to her current SOI so she can at least get conversations started and get possible referrals out of it. Long story short, I provided her marketing collateral in digital form and told her to get all her friends and family via Facebook or in person to go to her page and like it. Using this pitch, she naturally created conversations that lead to listing appointments, buyer consultations, and 100s of leads generated. Within 4 months she has at least 20 conversations started with future home buyers and sellers.
Key Objectives
Increase brand awareness: Leverage Cassie Lynn Messer's current database (her Facebook friends) and create a Facebook Page branding her as a realtor so that when she asks them to like her page - it's an indirect way of letting them know she's in real estate.
Educate the audience: Highlight her being able to help them with their real estate needs as well as post content that could help them learn more about the home buying process like sharing my mortgage content.
Drive interest in working with Cassie: Generate conversations about real estate with her SOI that could possibly leads to listing appointments, buyers consultations, and referrals.
Target Audience
Initially she wanted to focus on her SOI since she did have a personal Facebook account. She had a little under 800 friends total.
Key Messaging
Announcing Her Entry into Real Estate: By doing so, she now becomes top of mind to anybody who she engages or ends up in their Facebook feed.
Real-World Applications: Anytime she meets a friend in person or makes a new connection, she can share her page and drive traffic there and also ask for likes. Again, she is indirectly letting people know she's in real estate by asking people to visit and like her page.
Next Steps
Consistently post personal content and add people to her Facebook friends list while mentioning real estate here and there (using the radio station style content distribution - playing 2-4 songs then a commercial - rinse and repeat.) Tag, hashtag, and check in at her page as often as possible.
Social Media Results
Total Likes: 1.1K likes (Total increase since we started at 0)
Total Page Followers: 1.2K (Total increase since we started at 0)
Total Personal Page Followers: 59K (7275% increase from 800)
Business Results
2 Listings within 2 Weeks of my help
11 Listings within 4 Months of my help
100s of Leads within 4 Months of my help
20 prospects within 4 Months of my help
Current Client Success
Top Producing Realtor the first year after my help 2018-2024
Top 1% Realtor in DFW
Top 1% Individual in Transactions and Volume in 2018
Top Individual in Transactions and Volume in 2019
#2 Team in Transactions and #4 in Volume in 2020
Top Team in Transactions and Volume in 2021
Top Large Team in Transactions and Volume in 2022 (#2 Company Wide)
Top 10 of 5,000 Agents in 2022
Achieved over 50M in volume annually
Testimonial:
"A little over 3 months ago, I recruited Larry to help me with my social media marketing to help start my real estate business. I literally had to start from scratch. In less than a week of Larry's help, I received 2 listing appointments.
Fast forward to today, using techniques and "ROBOTS" that Larry teaches, I've generated 100's of leads, landed several buyers, achieved 11 listings, and directly engaging with over 20 prospects to buy or sell their home!
THE NUMBERS DON'T LIE! What Larry teaches works and anybody looking to BRING THEIR REAL ESTATE GAME (OR ANY BUSINESS) to the NEXT LEVEL needs to call and hire Larry NOW.
Thanks Larry for being the spark to my ever growing success! BTW He's not so bad as a LOAN OFFICER TEAMMATE as well!"
Key Takeaways:
Leveraging social proof to scale: With Cassie's blessing, I leveraged her story of quick success after my helping her build her social media presence and the coaching I provided her on how to leverage it in order to recruit more coaching clients to my program. It worked so effectively I 10x my membership within weeks. This is when I learned the power of social proof to scale one success into lead generating content.
Reference:
If you would like to speak to Cassie Lynn Messer as one of my references - please let me know and I will provide her information for you.
