I scale excitement through marketing power.
The fintech content-creating, digital marketing, sales closing teammate you didn't know you needed.
If you are TLDR and want to skip straight to the case studies..
...THE NUMBERS DON'T LIE! What Larry teaches works and anybody looking to BRING THEIR REAL ESTATE GAME (OR ANY BUSINESS) to the NEXT LEVEL needs to call and hire Larry NOW.
"A little over 3 months ago, I recruited Larry to help me with my social media marketing to help start my real estate business. I literally had to start from scratch. In less than a week of Larry's help, I received 2 listing appointments.
Fast forward to today, using techniques and "ROBOTS" that Larry teaches, I've generated 100's of leads, landed several buyers, achieved 11 listings, and directly engaging with over 20 prospects to buy or sell their home!
THE NUMBERS DON'T LIE! What Larry teaches works and anybody looking to BRING THEIR REAL ESTATE GAME (OR ANY BUSINESS) to the NEXT LEVEL needs to call and hire Larry NOW.
Thanks Larry for being the spark to my ever growing success! BTW He's not so bad as a LOAN OFFICER TEAMMATE as well!"
Cassie Lynn Messer
Top Producing Realtor 2018-2024. Top 1% DFW
JPAR Real Estate
indeed made me take a bunch of skills tests while applying for jobs...
Here are the results:
**Pattern Interrupt Warning**
LOOKING FOR A SALES PROFESSIONAL WHO GETS MARKETING?
...I have been fortunate enough to rely on Larry as a trusted advisor while building my own online brand. His insights and support have been instrumental in my continued growth and success. Time and time again I have seen Larry thrive in any opportunity where his skills and dedication are challenged. His ability to blend his expertise with his passion for helping others makes him an invaluable asset to any team..”
"I have had the privilege of knowing Larry for about eight years, having met virtually through a mastermind group. Despite being competitors in the mortgage space, Larry has always been an unwavering supporter of my success. Larry thrives on helping others succeed. He genuinely enjoys seeing people win and dedicates himself to making that happen.
One of the aspects I have always admired about Larry is his ability to stay ahead of the curve when it comes to marketing trends. I jokingly call him an "evil genius" because of his innovative thinking, but in truth, Larry is a kind guru whose forward-thinking approach keeps him several steps ahead of everyone else when it comes to marketing trends.
Larry's brilliance with technology, marketing, and online engagement is unparalleled. Many professionals with Larry's level of intellect tend to be lacking in interpersonal skills which can inhibit their success. I have found him to be one of the most genuine humans, an honest friend, a compassionate supporter of entrepreneurs, and a true professional. His dedication to his family and his clear sense of purpose drive him to work incredibly hard.
I have been fortunate enough to rely on Larry as a trusted advisor while building my own online brand. His insights and support have been instrumental in my continued growth and success. Time and time again I have seen Larry thrive in any opportunity where his skills and dedication are challenged. His ability to blend his expertise with his passion for helping others makes him an invaluable asset to any team."
Jennifer Miller
Branch Manager, Veteran Mortgage Warrior, Blue Star Mom
Geneva Financial
Case Studies
2x, 3x, 4x Loan Volume and Units Every Month
I created a follow-up drip campaign using SMS and emails as a SaaS product for this loan officer. Her loan volume went from 4 loans a month to 8 in the first month, 12 in the second month, and is now at 14 loans while adding realtor partners. This lead to the opportunity to sign up every loan officer at her company.
Increased Company Loans by 20% in 1 Month
I boosted company-wide loan production by 20% within one month by introducing and implementing a new database marketing strategy using a SaaS product. This strategy was applied to over 40 loan officers, setting a record for overall production in the company's 35-year history.
52% Response Rate with 710 Leads Converted
This client attended one of my in-person coaching seminars and learned how to generate his own leads. Then he signed up for my SaaS product and was able to convert a total of 710 leads using different campaigns with up to a 52% rate and 15.85% conversion rate. This lead to others in his company signing up.
11 Listings in Less Than 4 Months
I helped a brand-new real estate agent establish their first social media presence and trained them on effective usage. Within about 3 months, they generated hundreds of leads, secured several buyers, and achieved 11 listings. Additionally, they directly engaged with over 20 prospects interested in buying or selling their homes.
LISTEN UP
Marketing is your weapon. Sales is the attack.
Every client has a problem to solve, and many providers claim to have the solution. But it’s the first to craft a compelling offer and earn trust that wins the client—often regardless of whether they’re truly the best solution.
Allow me to introduce myself.
Hi. I'm Lawrence Le, though most people call me Larry. You can call me whatever you like—just make sure you call.
What Sets Me Apart?
I bring a powerful balance of digital marketing expertise and relentless sales drive.
I firmly believe that to win clients, you need to first communicate a compelling offer (marketing) and then earn their trust (sales).
As your teammate, I’ll help you master both.
My Journey into Marketing
I fell in love with digital marketing when I sold my first web site back in 1996 for $2,000 at age 17.
The site was, well, far from impressive. It was a single page with a white background (much like this one), featuring only a JPEG of the company’s logo, their physical address, phone number, and email (which wasn’t even hyperlinked). That was it.
But the client didn’t care. Why? Because they had something their competitors didn’t—a digital marketing asset in the ’90s. I listened to their needs, executed to spec, and delivered exactly what they asked for. They loved it.
That experience taught me a valuable lesson: success isn’t always about the product itself, but how it’s delivered. Marketing, sales, selling marketing—it all came together in that moment, and I knew my future was in this field.
I pursued that dream, majoring in marketing in college and graduating Cum Laude with a 3.8 GPA. I might be one of the few people you know who actually works in the field they studied—and loves every minute of it.
What do I bring to the table?
Graduated Cum Laude in Marketing and Management (3.8 GPA).
Creating and Selling Digital Marketing Assets since 1996 (AOL days).
Recruiting, Training, and Managing Marketers (100+ people) since 1997.
Planning and Organizing Events (1,000+ events) since 1997.
Direct Sales Experience Nationwide (100+ cities) since 2008.
Recruiting, Training, and Managing Sales Teams(dozens) since 2008.
High-Ticket Retail Sales since 2014 (#1-ranked car salesperson).
Licensed Mortgage Loan Officer since 2016.
Licensed Life Insurance Agent since 2023.
**Pattern Interrupt Warning**
LOOKING FOR A MARKETING PROFESSIONAL WHO GETS SALES?
...Prior to FUBots I was closing around four loans per month. Decided to use FUBots. Second month I closed eight. This month I'm closing 12. So it has been increasing substantially.”
"Hi, I'm Merrily Brown I'm a loan officer with Pilgrim Mortgage I wanted to share with you a little bit about what experience I've had with FUBots. Prior to FUBots I was closing around four loans per month. Decided to use FUBots. Second month I closed eight. This month I'm closing 12. So it has been increasing substantially.
What's been wonderful is I took my old list and one of my Realtors old lists and we put it into FUBots into several different campaigns and the response was phenomenal.
I am now using it to attract Realtors. I actually have the Realtor come in and record a phone message that I send out to leads that we are collectively getting from Facebook. It's wonderful. The customer gets a call from the Realtor, the customer gets a call from the lender. The Realtors love it. I've been able to expand my Realtor base in addition to expanding my contacts and leads that are responding.
I highly recommend it thanks."
Merrily Brown
Partner/Broker/Owner Chief Experience Officer
Mpire Financial
What I can do
In my entire career of trying to compel people to work with me - I've picked up a few skills
Social Media Marketing that Attracts
Engage your audience with captivating content that stands out. I create social media campaigns infused with innovative, tried-and-true strategies, authentic storytelling, and highly converting paid ads that resonate with your target market and inspire opt-ins. Staying updated on the latest trends and platform algorithms, I ensure your brand remains at the forefront of the digital landscape.
Database Marketing that Gets Responses
Revitalize your leads with targeted campaigns that connect. I specialize in breathing new life into your CRM database, crafting personalized strategies that reignite interest and drive engagement. Leveraging nurturing techniques and customer insights, I turn dormant contacts into active opportunities, ensuring your messages prompt meaningful responses and lasting relationships.
Video Creation and Distribution that Gets Views
Captivate your audience with high-quality videos. I specialize in creating, editing, and distributing content tailored to your brand's message. Combining creative storytelling with advanced editing and SEO keyword optimization, I ensure your videos stand out and get found. Leveraging strategic distribution, I maximize reach and engagement, turning views into meaningful connections.
Event Planning and Marketing that Fills Seats
Make your events unforgettable and well-attended. I specialize in comprehensive event planning and strategic marketing that ensures every seat is filled. From concept to execution, I manage all aspects with meticulous attention to detail. By leveraging targeted marketing campaigns and engaging promotional tactics, I attract the right audience, creating buzz and driving attendance to your events.
Lead Generation and Follow Up that Converts
Find and transform prospects into loyal customers with effective lead generation and follow-up strategies. I specialize in identifying high-potential leads and nurturing them through personalized follow-up campaigns. Leveraging the latest tools and techniques, I ensure every interaction is meaningful, driving conversions and fostering lasting relationships that lead to market share and commercial growth.
Content Creation and Distribution that Gets Ranked
Create and distribute content that ranks high with search engines and engages your audience. I specialize in crafting high-quality, SEO-optimized content and implementing strategic distribution methods using cutting-edge software and tools. By staying updated on the latest trends and algorithms, I ensure your content stands out, driving traffic and boosting your online visibility and authority.
Copywriting that Commands and Inspires Action
Deliver messages that captivate and drive results. I specialize in creating compelling, persuasive content that resonates with your audience and drives conversions. Utilizing AI-driven insights and cutting-edge techniques, I stay abreast of the latest trends to ensure your message stands out, engages readers, and motivates them to take action, boosting your brand's impact and reach.
Marketing Coaching that Empowers
Empower your business with marketing coaching that connects with your clients. I specialize in providing personalized coaching that allows me to consult, demo, train and explain your products and services effectively. With nearly two decades of experience, I help you engage your clients in a consultative manner, driving their understanding and satisfaction, and boosting your brand’s success.
BUT WAIT!
There's MORE!
What I believe is my biggest UVP
(Unique Value Proposition)
I call it my "secret weapon."
I have the ability to coach and simplify complex ideas for non-technical audiences and inspire action
As a loan officer, I break down complex financial details for prospective home buyers, many of whom have little to no experience in the process, all the while convincing them to like me enough to give me their business.
As a social media marketing coach, I demonstrate and explain the use of technical products and services to real estate agents and loan officers who often lack a technology background, again, all the while convincing them to like me enough to give me their business.
Explaining TikTok to someone born in the 70s is akin to my experiences: I bridge the gap between generations. Born in 1979, I am an Xennial (Gen X + Millennial), fortunate to understand both perspectives—whether it's explaining financial numbers to a layman or video content creation to a math nerd.
As a result, I am uniquely equipped to communicate the features and benefits of SaaS, digital, or technical products to mass audiences effectively. My ability to speak their language fosters trust, leading to decisive actions that close sales. This capability ultimately contributes to the growth of the bottom line and market share for any company or commercial client that employs me.
**Pattern Interrupt Warning**
LOOKING FOR A SALES AND MARKETING PROFESSIONAL WHO CAN COACH?
...really felt like he processed my vision and offered invaluable feedback that has already doubled my sales in less than a week
"I have known Larry for the better part of a decade. I always looked up to him in his approach to social media marketing, especially when I was in mortgages.
I recently asked for his assistance in my new platform with a coaching program called The Gaslit Academy. He took the time to meet with me on Father's Day and did not make me feel rushed or hurried whatsoever. I was explaining to him my structure and how I planned to implement my program to get it up and running. He made some key suggestions that have already proven to be insightful and exactly what I needed.
He suggested that right out of the gate to offer an affiliate program that would allow for other's to become my most valued marketing. I have already sold 5 additional mid level offers at the original price and since signed 7 affiliate coaches to launch my program.
I was incredibly impressed with his ability to not only think outside the box but also to apply universal concepts across different industries with ease. I also really felt like he processed my vision and offered invaluable feedback that has already doubled my sales in less than a week. I am always impressed by his intentioanlity and being willing to lend a hand whenever he can. I am very grateful for his precision feedback that I have already seen the value!"
Cameron Stutzman
High Performance Coach
Gaslit Academy
Details and Specifications
Technology I Have Worked With
ChatGPT 4o, Hubspot, EasyWebinar, Asana, Slack, Encompass, LendingQB (MeridianLink), Floify, SimpleNexus, PreApp 1003, MMI, leadPops, ListReports, Listing Booster, kvCore, Real Geeks, BoomTown, Follow Up Boss, Salesforce, Pardot, Jungo, BNTouch, Facebook and Instagram (Meta) Ads Manager, Go High Level, Pipedrive, LionDesk, Prospect Messenger, Photoshop, Acrobat, Canva, Zapier, Office, Excel (Pivot Tables/VLOOKUP), Power Point, Outlook, Teams, Zoom, Keywords Everywhere, TubeBuddy, vidIQ, Headline Studio, ShotCut, InShot, CapCut, Gmail, Meet, Drive, Sheets, Docs, Slides, Forms, Classroom, Teachable, Twilio, and SendGrid
How I would describe myself professionally
Results-driven, strategic thinker, effective leader, skilled communicator, innovative, proactive problem-solver, persuasive, team-oriented, collaborative, adaptable, client-focused, ethical, organized, detail-oriented, disciplined, hard-working, over-achieving, competitive, creative, analytical, data-driven, goal-oriented, sales quota achiever, professional acumen, relationship-builder, reliable, resilient, culturally aware, self-motivated, accountable, resourceful, inquisitive, time-efficient, confident, open-minded, motivational, excellent listener, forward-thinking, financially literate, risk-aware, negotiation-savvy, tech-savvy, values customer service, sense of humor, visionary, and constantly looking for ways to grow and improve through experience and professional development.
Social Media Platforms I Leverage Daily
Linkedin, Zoom Info, Facebook, Facebook Groups, Facebook Pages, Facebook Marketplace, Facebook Stories, Facebook Featured Stories, Threads, TikTok, SnapChat, Instagram Reels, Instagram Stories, Instagram Featured Stories, Facebook Reels, YouTube, YouTube Shorts, Twitch, Pinterest, Facebook Messenger, Instagram Messenger, TikTok Messenger, Linkedin Messenger, WhatsApp, GroupMe, Telegram, Tumblr
Sales and Leadership Skills I Have Experience With
FinTech Sales, Event Promotions, SaaS Sales, Software Sales, Digital Services Sales, Financial Sales, Mortgage Sales, Life Insurance Sales, B2B Sales, Key Account Management, Strategic Account Management, Regional or Territory Account Management, Vertical Market Account Management, Transactional Account Management, Customer Success Management, Channel Partner Management, Cold Calling, Prospecting, Direct Sales, Phone Sales, Appointment Setting, Business Development, Internet Sales, Public Speaking, Presentations, Proposal Writing, Team Leadership, Team Building, Recruiting, Interviewing, Hiring, Firing, Training and Development, Strategic Planning, Operations Management, Big Ticket Retail Sales, Consultative Selling, Contract Negotiation, Price Negotiation, Up-selling Techniques, Territory Sales Management, Channel Expansion, Relationship Building, Client Retention, Public Relations, Brand Awareness and Development
Looking for my obligatory professional headshot?
Here it is. It's almost a decade old. No I won't change it because I still look like this.
It was taken by my wife in our apartment hallway. I'm also wearing shorts in this photo.
Let's Talk
I actually created this marketing portfolio at the request of an interviewer who is considering my application. Obviously I want the job which is why I threw this together over the weekend.
However, that's not stopping me from accepting other job offers or possible freelance work if you're needing my type of expertise/experience. I would be glad to speak to anybody who wants to work with me. Either way, I am honored you reviewed my marketing portfolio.
Please call, text, email, or fill out this form and I'll follow up as soon as I can.
Thanks again!
(832) 606-2193
Dallas, Texas
Monday - Friday, 8:00 am - 5:00 pm
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If you made it here - congratulations. I had no idea people go this far down when skimming websites (maybe marketing portfolios are different.) Anyway - if you did reach this far please let me know so we can have a laugh about it and maybe I'll buy you your favorite non-alcoholic drink as a reward.
Either way thanks for reviewing my marketing portfolio - don't forget to make me a job offer. =)
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